Moadh Bokhash
Chief Marketing Officer – Emirates NBD
Moadh Bukhash is the Chief Marketing Officer at PureHealth Group, the largest healthcare group in the region. In this role, he leads the strategic direction of marketing and communications, driving PureHealth’s brand positioning, establishing robust marketing frameworks, and supporting the operations of multiple healthcare entities within the group. His initiatives focus on enhancing brand alignment across the organization, developing omni-channel marketing strategies to boost footfall, and implementing governance structures to standardize marketing practices.
Before joining PureHealth, Moadh served as the Chief Marketing Officer at Emirates NBD, where he led a team of 100 in executing ROI-focused campaigns, expanding market share, and overseeing regional marketing teams in KSA and Egypt. With over 20 years of experience in brand, marketing, and communications, his career includes senior roles at ENOC, Mubadala, Dubai Holding, and Jafza.
A recognized leader in his field, Moadh holds multiple certifications, including from the Mohammed bin Rashid Leadership Program’s Elite Leaders Program, the GE Leadership Development Course, and "Leadership in the Age of Disruption" from the Saïd Business School at Oxford University. He holds a bachelor’s in business administration in Marketing from the American University in Dubai.